FORT WORTH, Texas - Dec. 6, 2001 - Calloway's Nursery captures the patriotic
spirit this holiday season with featured poinsettia varieties Freedom™
Red, Freedom(tm) White and Freedom™ Pink,
announced John Peters, vice president of the company. Introduced eight
years ago, Freedom™ poinsettias quickly
became the top-selling poinsettia variety in America, according to poinsettia
supplier Paul Ecke Ranch. This American favorite, in three bold colors,
is one of nine varieties offered at all 17 Calloway's Nursery locations.
• Freedom™
- available in red, white and pink; large, showy bracts and medium-green
foliage; a medium-tall variety.
• Champagne™
- a new variety for Calloway's; a peppermint-colored poinsettia with
a dark-pink background, light-pink specks and dark-green foliage.
• Cortez™
- available in dark red and dark pink with dark-green foliage; a beautiful,
upright variety that is sure to be a top seller for years to come.
• Jingle Bells™
- a brilliant, bi-color variety with red bracts, light-pink flecks and
medium-green foliage.
• Marble™
- a mostly-white poinsettia with a pink center and dark-green foliage;
a classic within the poinsettia family.
• Monet™
- a unique and popular novelty variety with multi-colored blooms in
cream, rose and pink bracts; the color deepens as the bracts mature,
creating a changing holiday palette.
• Orion Red™
- rich, dark-red bracts and dark-green foliage; prized for its outstanding
color, resistance to bract fading.
• Snowcap™
- bright, white bracts with medium-green foliage; a free-branching variety
known for its vigorous growth habit.
• Winter Rose™
- available in red and pink; globe-shaped flower crowns, dark-green
foliage and in-curved bracts make Winter Rose(tm) a truly unique variety..
Poinsettia Care Tips
• Keep poinsettias in areas with medium
light, where they perform best.
• Keep the plants away from full
sun exposure to prevent burned leaves.
• Water the poinsettias when the
soil surface becomes dry.
• Keep the plant in 60- to 70-degree
temperatures.
A North American Tradition
North America is represented in Christmas legend by only one plant,
the poinsettia. Most of America's Christmas traditions are derived from
the Greeks and Romans, the British and the Norse. Therefore, most of
the plants Americans associate with the holidays, such as holly, ivy,
mistletoe, rosemary, bay and evergreens, come from Europe or the Mediterranean.
Legend of the Poinsettia
According to Mexican legend, a poor child was weeping on her way to
church on Christmas Eve. She was upset because she had no gift to place
before the altar of the Virgin and Child. An angel appeared and instructed
her to gather weeds from the roadside. When the child arrived at the
altar with her wilted offering, starry crimson blossoms burst forth
from every stem. This was the birth of the poinsettia. Calloway's carries
other holiday decorating materials, including seven varieties of cut
green and flocked trees, live trees, wreaths, amaryllis, Christmas cactus
and other gift items.
Calloway's Nursery, Inc. is a leading specialty retailer of lawn and
garden products, with headquarters in Fort Worth. Founded in 1986, Calloway's
owns and operates 17 stores in the Dallas/Fort Worth Metroplex, as well
as a nursery growing division near Tyler. In 1999, Calloway's merged
with Cornelius Nurseries in Houston, making Calloway's the largest specialty
lawn and garden retailer in Texas with four additional stores in Houston
and a 160-acre growing facility in Humble, Texas. More than half of
Calloway's full-time employees are either Texas Certified Nursery Professionals
or Texas Master Certified Nursery Professionals.
Editor's Note: Photographs of poinsettias may be downloaded
and used for publication at http://www.calloways.com/news/poinsettias.html.
Contact: Calloway's webmaster
Calloway's Nursery
4200 Airport Freeway
Fort Worth, Texas 76117-6200
817-222-1122
Fax 817-654-2662
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